Sinong Sosi?

I read a comment thread gone crazy on shopcrazy about Topshop's Preview fashion show collection. The girls were arguing which topshop location (and clients, needless to say) is more sosi like it's the most important topic in the world. Hello? We are living in a third world country!!! It's just so frustrating to know that well-off people (supposedly!) are kicking each other's asses off just to prove who is the most sosi of them all. People can really get so disgustingly self-absorbed.